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Shormila Shormi
Jul 31, 2022
In Fashion Forum
Among the few hotspots in the venture capital circle in 2019, the matter of "food shopping" has attracted a lot of attention, whether it is the last chance for a $100 billion dollar company represented by "fresh food", or the use of grocery shopping itself as the The home consumption scene at the entrance makes capital have to pay attention. 36氪 recently interviewed Zheng Chaoyu, a partner of ZhenFund, who has long been concerned about the sharing economy, consumption upgrades, B2B trading platforms and other fields. In the field of fresh food e-commerce, as the earliest institutional investor, he phone number list has invested in projects including fresh food B2B trading platform Meicai and community fresh food e-commerce Tongcheng Life. Zheng Chaoyu and 36氪 shared his views on the fresh food market and the underlying logic of community group buying. Main points of the article: The high-frequency demand for fresh food has always existed, and the order density is a watershed "Fresh", more specifically goods and services with geotag dimensions, is the last stop for e-commerce Community e-commerce winners and losers: density X product structure 1. Fresh food: The last opportunity for a billion-dollar company in the e-commerce field, the core lies in order density Fresh food e-commerce has a history of decades in China, and "performance cost" is a problem that practitioners continue to solve The fresh food track is the last opportunity for a $100 billion company. When the battle of the standard product is over, everyone is paying attention to the track of the non-standard product. Fresh food must be the last high ground, and everyone is thinking about how to cut in.
E-commerce battles the community to win the last trillion market
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Shormila Shormi

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