Apr 06, 2022
In Fashion Forum
It's Your Last Ditch Effort to Meet Your Annual Goals, So Stress Levels and Email Volume Are at an All-time High. Subscribers Are Also Busier Than Ever, So It's Even Harder to Reach Them. How Can You Also Enjoy the “most Wonderful Time of the Year”? Our Curiosity Got the Better of Us, So We Analyzed Nearly 2.5 Billion Email Opens Between Thanksgiving and New Year's Day. And What We Saw Was Definitely Different From the Trends We Found in the First Three Quarters of the Year. And That Can Come in Handy When Planning for the Year Ahead. How Does Email Engagement Change During the Holiday Season? Digging Through the Year-end Email Data, Some Interesting Trends Emerged. Here Are Three of Our Takeaways. 1. Mobile Email Opens Grew and Took the Top Spot Litmus Email Analytics Global Email Opens Reading Thanksgiving 2020 to New Years Day 2021 Environment company mailing list Most Popular Email Reading Environments, Measured by Global Email Opens (November 26, 2020 - January 1, 2021)people Have Been Opening Emails Primarily on Mobile Devices for a While Now, but in Our 2020 State of Email Engagement, We Saw an Increase in Webmail Opens After the Start of the Covid-19 Pandemic. It's True, Webmail Has Supplanted Mobile as the Go-to Place for Subscribers to Open Emails. You'll Want to Focus on Creating Mobile-friendly Emails. Even if You Don't Usually See a Lot of Opens on Your Own Audience's Mobile Devices, You Might Notice the Same Trend Here With Mobile Opens Happening on Saturdays and Holidays. So if You Send Emails During These Times? Mobile Is Not Something You Can Ignore. 2. People Opened Emails at 7 P.m. Litmus Email Analytics Email Opens by Time of Day in Us During Holiday 2020 Most Popular Email Open Hours, Measured by Us Email Opens (November 26, 2020 - January 1, 2021)to Dive Into When People Were Most Likely to Open Emails During the Holiday Season, We Focused on Us Data Only (So Much Data, So Little Time!). Compare That to the Best Time to Send an Email, and You'll Notice It's Not 10am Here.