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seoexpart21
Jan 31, 2022
In Fashion Forum
What is Google EAT? The world's leading search engine has upped the ante with Google EAT. Creating relevant content and working on SEO is essential, but it is no longer enough to conquer Google in some sectors. Now they also want the Internet to be a much more trustworthy place for everyone. For this reason, today I want to talk to you about EAT and YMYL sites, concepts related to SEO and content creation . We will see what they are, what are the factors that determine them and how we can improve our strategy according to certain quality and relevance evaluation criteria. Thematic content menu What is Google's EAT? What factors determine the EAT of a website? What are YMYL sites? How to improve the EAT of your website? What is Google's EAT? EAT is the acronym for Expertise , Authoritativeness , Trustworthiness , that is, Experience , Authority and Reliability . The term was first published in 2015, when Google shared a document with an updated and complete guide to its quality guidelines for raters. This document marked the different guidelines by which Google's human evaluators must determine if a website and its contents are of good or poor quality (see: General Guidelines ). It is no longer enough to publish content on a topic, now we must also demonstrate that the information disclosed is correct, that the website is 工作职能邮件数据库 relevant within that subject and that the credentials of the authors of these texts support their knowledge and experience in this regard. Although the EAT saw the light much earlier, it was not until August 2018 that it began to gain strength, after the arrival of an update called "Medic Update". At which point he also started talking about YMYL sites. Known as "the medic update", this change in the rules was a giant step in understanding how Google wants us to work with the content of our pages. Are we facing a new era of content creators? How important is EAT for your SEO strategy? Simplifying the matter a lot, we could say that the EAT is important for almost any query from a user. But, if we dig a little deeper, we also have to recognize that it is more so for some queries than for others. Common sense tells us that, as you may be able to understand, a consultation related to health does not have the same importance as the age of your favorite actor, I am referring mainly in terms of “trust” and “experience”. For example, if you're looking for legal advice on buying a mortgage or the maximum dose of medication based on a child's weight, then the E-AT is, of course, very important. If it were the case that Google shows us results of these topics, published on sites that lack authority or that have been generated by inexperienced writers, then the probability that they are inaccurate or misleading content increases. In short, the importance of this factor increases according to specific aspects of the same searches. Without going any further, Google here also refers to issues related to YMYL (Your Money Your Life) , which we will talk about later. What factors determine the EAT of a website? It has been talked about for a long time that the EAT is a very important factor and that it influences the position rankings of many results. In fact, it has been shown that a site that does not take care of this concept does not usually achieve a good positioning. You already know that algorithms reward content that adds value to the user and that gives the correct answer to their search intention. With this premise, and going a little further, the factors that influence the EAT refer to: The experience of the author and the site in matters related to the content that is published. The authority and notoriety in a specific professional sector of the Web and its contents. The confidence generated by a website endowed with a good reputation and references. Next, I will show you in detail each of these factors that determine Google's EAT. Google EAT Factors Experience (expertise) Experience, in this case, means having the knowledge and skills that are needed in a particular area. To attest to it, mainly the academic training, the work carried out and the verifiable personal and professional experiences of the editors of said contents are taken into account. In some subjects, the studies completed, the academic experience and the professional career are essential to demonstrate and confirm the reputation of the author who writes the contents. In other cases, relying on Web sites relevant to a topic, you can reach only with the daily or professional experience of the writer. Although this is usually an aspect more related to the authors, it may be the case that, in some specialized sites or forums, the opinions and reviews generated by users also acquire the necessary relevance to be taken as a comment generated by a specialist.
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