Apr 19, 2022
In Fashion Forum
In the mass media (television, press, radio, etc.) the investment is very high, the cost per contact is low, the degree of segmentation is low. On online media (newsletters, social Phone Number List media, search engines, banners on sites, etc.) , the investment is much more modular and scalable (i.e. you can start even with relatively low budgets, already Phone Number List seeing the first results), low cost in contact (a few euro cents), targeting more selective and precise and, above all, more traceableand performance can be checked by setting the KPIs You can measure clicks and the relative Phone Number List cost, track the actions carried out by the target and profile audiences, leads, users in a very precise way. Media earned . They are the means over which the organization has Phone Number List less control . They are owned by third parties, who independently decide to create or share content ( comments, reviews, articles, videos, testimonials, etc.) concerning the organization itself. The traditional word of mouth (in English word of mouth) has become very powerful, since the web has made Phone Number List available the ability to share one's thoughts with thousands of people. Social networks, recommendation Phone Number List engines, reviews, blogs,these are just some of the media earned by the organization. By not controlling them, the only thing the organization can do is to monitor them and promptly Phone Number List intervene if incorrect, defamatory or damaging content or information is disseminated or, vice versa, establish a dialogue and enhance Phone Number List positive word of mouth. Some brands have the luck (but also the commitment) of having to monitor the activities of real communities of fans and enthusiasts.