Mar 03, 2022
In Fashion Forum
One of the biggest appeals of digital marketing is that it's data-driven - we can easily gauge the effectiveness of our business and make informed improvements. This is especially true for using content marketing and SEO to attract and convert visitors into leads or sales. Yet the tools available in analytics to help us visualize and optimize our content haven't really changed since I got involved in digital marketing. If you dig into the Phone Number List behavior reports in Google Analytics, you always see long lists of top content and landing pages to try to interpret. Using content groups in Google Analytics can help simplify by grouping related content. Although you can sort the lists, it's not easy to identify which content is performing well and can be improved and which is underperforming and which can be. Analyze your content as a portfolio of assets to be optimized I designed our Content Optimization Matrix to help marketers assess the potential of businesses to get the Phone Number List most out of their content by giving them an easy way to visualize the content you need to focus on improving. to increase reach and conversion. I view the content types and individual content assets on any site as a portfolio where some content will contribute a lot to the business, some much less, and some with the potential to contribute more. How do I use the Content Optimization Matrix? For me, content optimization is all about making your existing content more effective for you. I'm a fan of applying the 70:20:10 rule in marketing (or if you prefer the 80:20 rule) to focus improvement and optimization time on what will make the biggest difference. I recommend spending 70% of your time optimizing and promoting your Top Performers and creating more permanent or essential content, i.e. creating new content like this. 20% of your time should be spent improving underperforming content with the potential to Phone Number List contribute more, such as consistent content and high- potential content. Any remaining time can be spent looking at how to improve content with low potential, low performance, or perhaps better, creating less of that content, and brainstorming ideas for creating more engaging content.