Try HubSpot's Email Marketing Tool Free How long should an email sequence be? There's no set length for an email sequence. The duration of the sequence and number of emails will depend entirely on the buyer persona, the buyer's journey stage, and the average sales cycle length at your business. It will also depend on what you're hoping to accomplish with the sequence. Let's say you are creating a nurturing email sequence to prompt a prospect to take action. Such an email sequence should do a few things: Educate them along their path to purchase.
Handle any objections they have along the way Establish your authority and credibility in the industry (and thus make you their provider of choice when they're ready to buy) Keep you top-of-mind until they're ready to buy You don't want to do too much in a fax number list single email, so each email must be crafted to play a part as you get the prospect from where they're at to where you want them to be. But the number of emails and duration of time will depend on several factors.
For example, a first-time homebuyer may start their path to purchase years before attempting to secure a mortgage loan, while someone who is seeking an emergency HVAC repair is ready to take action immediately (and thus would not need a nurturing sequence at all). Furthermore, someone who has downloaded an ebook for "How to Prepare My Credit for Buying a House" is much earlier in the process than someone who filled out your contact form and isn't sales-ready. In other words, how long is your buyer shopping around, where are they at in that process based on what you already know about them (actions they've already taken on your site), and what information do you need them to know during that time?