E-commerce sites and retailers can easily query their customer management systems to locate inactive customers and convert them into a delivery group. For this, two elements are essential: a professional mailing platform such as MailUp, and a connector that allows the distribution system to be integrated with that of customer management (whether it is a CRM, a e-commerce, a business system or any other external application system). The integration of the different systems allows data synchronization , which allows all user information to be transferred to the delivery platform, thus creating segments and recipient profiles to which to direct personalized communications that correspond to the interests and purchasing behavior of each customer.
With MailUp you can integrate virtually any system and application. Our dynamic catalog allows you to view connectors and filter them by category, price and keywords, not to mention the possibility of developing a custom connector that adapts to the most specific needs. Before creating the inactive user group, e-commerce sites and retailers should identify the inactive time threshold. As expected, if e-commerce sites can base this choice on the last purchase E-Commerce Photo Editing Service or visit to their online store, retailers can find valuable information about each customer's behavior in their loyalty card data. If brands instead want to link their text messages to a reactivation strategy with their email database , it's just as simple: they just need to create an activity filter and apply it to the contact database, thus creating a group that contains all recipients who haven't opened any emails for a while.
Three factors must be taken into account when establishing the period of inactivity: Behavior . In addition to not opening and clicking on emails, it is important to consider the time that has passed since a customer's last purchase or their last access to their personal space. Frequency . If the sending is daily, the downtime will necessarily be different from sending once a month: in the first the downtime could be around 90 days, in the second the downtime could be between six and twelve months. Customer Lifecycle . Each brand, like each sector of activity, envisages a different customer life cycle: a car dealership necessarily has a long one, while that of everyday consumer products is limited to a few days or weeks. 2. Define the types of SMS campaigns The means of re-engaging a customer, that is, of convincing him that your offer of products,