You start an e-commerce store. Then you invest in equity and build a solid foundation for your business. Now your brand and its products have gained a good reputation among consumers. Then one day a loyal customer sends you a friendly warning. Someone is scamming you. They have reproduced your product, your logo, your company name and are making sales only because of your hard work and creativity. Could all of this have been avoided by registering your intellectual property? Yeah, it sounds like a huge pain, but maybe it's worth it. And what did that even entail anyway? While you can never completely get rid of copycat competitors, trademarks can provide another layer of protection. And in case of dispute, you can show your brand as proof of your idea and that you provided it first.
Due to employee email database their fuzzy nature and the scalable nature of the business, e-commerce entrepreneurs mostly overlook brands. However, they are a valuable asset to any business, and their value really increases over time. If you want to gain a deeper understanding of how to trademark your business name, what other components of your business you can trademark, and much more, then I'm here for you today. I reached out to trademark and business lawyers in the field to answer pressing trademark questions that keep new entrepreneurs up at night. Before I begin, I should note that nothing replaces consulting a legal professional. I'll show you the basics of how to approach this important IP tool. However, for specific advice, please contact a legal consultant (we will also briefly explain how to hire professional lawyers).
Let's start with the basics of trademark registration, then discuss how to register a name. What is a registered trademark? A trademark is anything that helps you identify the source of a product, including a word, name, symbol, design, slogan, device, or any combination thereof. This can be something as simple as your store name, your product's distinct color, your logo, or even your mascot (if you have one!)For example, Nike's famous swoosh appears on all of its shoes and other products. It is a registered trademark and was first adopted as the official logo by the brand in 1971.