Raise ravens and they'll gouge out your eyes. This is perhaps one of the popular sayings that right now could define the situation that Facebook is experiencing with Instagram. Mark Zuckerberg's social network completed the purchase of Instagram during 2012 for one billion dollars , a situation that at that time was read as a measure to phone number list prevent Facebook from being affected by the popularity and growth that Instagram already presented. Does Instagram eat Facebook? The truth is that almost eight years after this purchase, things seem to have gone in the opposite direction. While what is still the largest social interaction platform in the world loses assets, Instagram seems to not stop growing.
The platform manages to phone number list capture from filters and photographs. It is not a small thing that for every 5 dollars earned by Facebook in advertising, Instagram keeps one, maintaining an upward trend in this regard. This is what a recent report delivered by Marin Software reveals , which states that Instagram accounts for 19.5 percent of advertising investment on Facebook. In fact, to be more precise, at the end of the third quarter of 2019, it was estimated that one in every 10 dollars earned by Facebook in terms of advertising was generated by Instagram Stories, which according to Socialbakers means a growth of 70 percent with respect to what was achieved during the same period of 2018.