Open up online and bring content — the performance — to the attention of people. The time has come for new channels, new concepts, content strategies and national rollouts. Drama is content, and content is drama. But what if everything suddenly changes? The world comes to a standstill and you can no longer deliver your content? What if you are no longer allowed to open, you are no longer allowed to welcome audiences in the theater? Then you change course and adopt a new content strategy. In the broadest sense! Photo of the theatre hall. Enschede's halls remain empty New ways to engage and bind audiences I took on the challenge of an online marketing agency.
We are also lucky. Compared to other Whatsapp Database theaters, it is unique in terms of content. Not only do they have works from various big producers on the shelves. They are a self-producing theater! This means they do their own shows with their own "in-house artists" and producers associated with the theatre itself. This allows them to produce regional theatres in Twente, for example. Theaters create entirely new content. This is very practical.
Switching to online was easy, and a studio was built "inside" the theater. If a visitor is not allowed to come to us, we will come to a visitor. Theaters basically provide offline content, but of course deal with things like ticket sales, show info, and trailers online for a long time! But offering completely online content, of course not. So turn around! No longer focusing on each performance individually, but as a complete concept. A general "coat rack" on which all performances hang during a period. During the summer months it ebbs and flows, open, not open at all, open, not open at all. Time to shift focus. Until Christmas, because Christmas always comes!