A real gem to better understand the path followed by visitors on your website" discover the best sources of traffic basic, but essential: you need to know if organic or paid traffic is the most important for your website, and which are the most profitable sources within each of them. In this way, you can optimize your investment in the sites and ads that really work. 8) study the flow of users along with the flow of behavior, the user flow report is another essential metric to improve your website. Thanks to it, you will be able to understand the behavior of users, their interaction with the website,
what they like and what they don't. Only then can you make informed changes to achieve the best results. 9) take advantage of pages that attract attention E Commerce Photo Editing Service if you study the time on page on your website, you can easily identify the pages that attract the most attention from users. To take advantage of this information, you need to optimize these pages for conversions. In short, it is a simple way to increase your roi . 10) prioritize mobile google analytics allows you to know how much traffic to your website comes from desktop computers and mobile devices. And given the increasing priority of mobile traffic, optimizing for mobile devices is one of the best ways to improve your website.
If mobile traffic has a high bounce rate, the time has come to make your website more responsive and improve load times. 11) check out multi-channel attribution by having aggregated data, analytics allows us to deeply understand which channels influence our results. With tools like analytics360 , you can already know which channels the customer journey starts with and thus position yourself to attract them from the beginning. 12) identify the star keywords what terms are users searching for when they find you?